Our first attempts to overcome some of the problems outlined above were re-
ferred to as
concept seeding
(Frazer 1974, Frazer and Connor 1979). This ap-
proach required the designers to capture their design concepts in generic form.
Most designers employ a methodology that is highly personalized yet that
can often be generic when the designer's body of work is taken as a whole. It is
part of their working method and hence characterizes their "style" by which they
are known. With an artist this style may be a clearly recognizable ...
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