01 Introduction
Why every business is now a data business
Data is changing our world and the way we live and work at an unprecedented rate. Depending on your viewpoint, we’re living in a time of incredibly exciting technological possibilities or entering a terrifying Big Brother era where our every move can be tracked and predicted. And both sides have a point. Business leaders and managers, however, have little time for scepticism. Data – and, with it, artificial intelligence (AI) – is quickly revolutionizing the way companies operate, and becoming central to business success. Every business must become a data (and, in turn, AI) business. Those companies that view data as a strategic asset, and learn to harness data and AI to their advantage, ...
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