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Data Strategy, 3rd Edition
book

Data Strategy, 3rd Edition

by Bernard Marr
September 2025
Intermediate to advanced
296 pages
8h 17m
English
Kogan Page
Content preview from Data Strategy, 3rd Edition

01 Introduction

Why every business is now a data business

Data is changing our world and the way we live and work at an unprecedented rate. Depending on your viewpoint, we’re living in a time of incredibly exciting technological possibilities or entering a terrifying Big Brother era where our every move can be tracked and predicted. And both sides have a point. Business leaders and managers, however, have little time for scepticism. Data – and, with it, artificial intelligence (AI) – is quickly revolutionizing the way companies operate, and becoming central to business success. Every business must become a data (and, in turn, AI) business. Those companies that view data as a strategic asset, and learn to harness data and AI to their advantage, ...

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Publisher Resources

ISBN: 9781398619609