September 2025
Intermediate to advanced
296 pages
8h 17m
English
Content preview from Data Strategy, 3rd Edition
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07 Using data to improve your business operations
While most businesses start by using data to enhance their decision making (Chapter 3), data and AI are rapidly becoming a central part of everyday business operations. In this chapter, we’ll look at ways data is used to help businesses run more smoothly and effectively, from the warehouse to customer services and everything in between.
At its most basic, this could involve human interaction with data, where someone in the business interprets data in order to improve operational processes and actions. Increasingly, though, data-enhanced operations are less about humans working with data and more about machines themselves as ‘data customers’. In terms of business operations, this is where I believe ...
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