September 2025
Intermediate to advanced
296 pages
8h 17m
English
Content preview from Data Strategy, 3rd Edition
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04 Using data to understand your customers
The better you understand your customers, the better you can meet their needs. This is one of the fundamental principles of any business, and it’s also one of the key use cases for data and AI in business today.
To illustrate it, I like to use the example of tuna fishing. Catching fish at sea is a technical and resource-intensive business, and has been since the first days we took to open water in search of bigger and more profitable hauls.
In the earliest days of organized commercial fishing – a thousand years ago or more – fishermen would set off with little more data than knowing that fishing a particular location had been successful in the past. But this was hit and miss, and there would be many ...
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