September 2025
Intermediate to advanced
296 pages
8h 17m
English
Content preview from Data Strategy, 3rd Edition
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08 Increasing the value of your organization through data and AI
Increasingly, data is becoming a key business asset in its own right, and the ability to monetize data successfully can transform a business’s overall value as well as its bottom line. A glance at the Fortune 500 list of companies confirms this: in 2024, ranked by value, the two companies at the top have built their businesses around data. At number one sits Walmart, which, as we’ve seen already in this book, has placed data at the heart of everything it does. And at number two we have Amazon, a company built from the ground up on data. Both are retailers, both invest heavily in tech. But what really unites them is their ability to gather and harness huge amounts of data to their ...
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