September 2025
Intermediate to advanced
296 pages
8h 17m
English
Content preview from Data Strategy, 3rd Edition
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12 Turning data into insights
Once you’ve identified your questions and use cases, found the data you need and addressed any immediate and longer-term governance requirements, the next step is to work out how to get the insights that you need.
Data and analytics are two sides of the same coin. After all, what’s the point of capturing all this data if you’re not going to do anything with it? Therefore, as part of any solid data strategy, you will need to plan how you’ll apply analytics to your data. This will, in turn, affect the technology infrastructure (Chapter 13) and competencies (Chapter 14) that you need to have in place to make the magic happen.
Analytics is the process of collecting, processing and reporting data to generate insights ...
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