September 2025
Intermediate to advanced
296 pages
8h 17m
English
Content preview from Data Strategy, 3rd Edition
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09 Defining your data use cases
We’ve spent the last few chapters looking at how the world of business is being redefined by new ways of using data. We’ve seen that companies are driving tremendous growth by deploying data across six key use case areas: improving decision making (Chapter 3); understanding customers in more depth (Chapter 4); creating more intelligent services (Chapter 5); creating more intelligent products (Chapter 6); improving business operations (Chapter 7); and, finally, monetizing data (Chapter 8).
Now we get down to business. From here, we’ll be breaking down the process of putting data to work into actionable steps. With the understanding of use cases we’ve covered until now, and the processes we will cover here and ...
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