September 2025
Intermediate to advanced
296 pages
8h 17m
English
Content preview from Data Strategy, 3rd Edition
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02 Use cases for data
The idea of this book is that it will act as a step-by-step guide to putting data, analytics and AI to work to drive growth in businesses of any size. In this chapter, we’ll start that journey with a high-level overview of the six main ways that you can do this.
The key six use cases
The areas where data can really make a difference are:
improving decision making
understanding your customers and markets
creating better services
creating better products
improving business operations
creating revenue from data
Improving decision making
More data means a better understanding of all of the factors that affect your business, which means that when you have to make decisions, you do it from an evidence-based position. Analytics ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.