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Data Strategy, 3rd Edition
book

Data Strategy, 3rd Edition

by Bernard Marr
September 2025
Intermediate to advanced
296 pages
8h 17m
English
Kogan Page
Content preview from Data Strategy, 3rd Edition

APPENDIX 1

Data use case template

An illustration depicts a template for defining a data use case.

An illustration depicts the continued part of the template for defining a data use case.

SOURCE Bernard Marr & Co

Figure details

It reads as follows with blank boxes: 1. Link to strategic goal: What is the strategic business goal that this data use case will support? 2. Objective and business questions: What is the objective of this data use case? Can you articulate any business questions this data use case will help you answer? 3. Measures of success (K P Is): How will success be measured? What business metrics will this initiative impact? What will be the key results? 4. Use case owners: Who ...

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Publisher Resources

ISBN: 9781398619609