September 2025
Intermediate to advanced
296 pages
8h 17m
English
Content preview from Data Strategy, 3rd Edition
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03 Using data to improve your decision making
Data is vital to the decision-making process; in fact, improving decision making is probably the number one use of data in business today – both in terms of people within the business interpreting data (often with the help of AI) in order to make smarter, more informed decisions, and in terms of automating decisions through AI. Either way, this is all about basing decisions on what we know (rather than what we assume or guess), and making decisions that move the organization closer to achieving its strategic goals.
Setting out your key business questions
You can’t identify what data you need if you don’t know what it is you want to find out. Having very clear objectives in mind helps you get the ...
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