September 2025
Intermediate to advanced
296 pages
8h 17m
English
Content preview from Data Strategy, 3rd Edition
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05 Using data to create more intelligent services
Services are the products of the 21st century. We’ve replaced the rows of DVDs and CDs that lined our shelves with subscriptions to Netflix and Spotify. We hire the vehicles we ride in – either by the journey when we use companies like Uber, or by leasing them on a longer-term basis from car dealerships/manufacturers. We pay monthly subscriptions for the software tools we use to run our businesses, provided as a service in the cloud. Even the food we eat can be paid for by subscription, allowing us to have boxes of ingredients delivered to our door weekly. This is the age of everything-as-a-service. Data and AI can make those services smarter than ever.
In this chapter we’ll explore a number ...
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