September 2025
Intermediate to advanced
296 pages
8h 17m
English
Content preview from Data Strategy, 3rd Edition
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10 Sourcing and collecting data
Having decided what you want to do with data, it’s now time to start thinking about sourcing and collecting it. Companies today have access to more data than at any other time in history. This should make data strategy easy – whatever you want to know, the information you need is going to be out there somewhere, right? Well, that’s true, but with so many options, finding exactly what you need might not always be straightforward.
A great deal of the data that companies have access to today is ‘dark data’. This is a term used to describe information that we know exists, but we may not have the capability to catalogue and analyse. Sometimes it’s dark because we don’t know how to extract value from it – such as a ...
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