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Data Strategy, 3rd Edition
book

Data Strategy, 3rd Edition

by Bernard Marr
September 2025
Intermediate to advanced
296 pages
8h 17m
English
Kogan Page
Content preview from Data Strategy, 3rd Edition

11 Ethics, data governance, trust and cybersecurity

A company’s data is among its most valuable assets – and its biggest liabilities. The negative implications of poor data management and strategy are almost as plentiful as the potential benefits of getting it right. They range from increased costs and overheads to loss of customer trust, the perception that your company is unethical, as well as punitive fines that can kill your business. Misuse of AI or poorly planned AI projects also carry huge risks.

In this chapter we’ll look at the important aspects that need to be considered to ensure your use of data and AI doesn’t put you on the wrong side of your customers, the law or the dividing line between right and wrong. We’ll go through some ...

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Publisher Resources

ISBN: 9781398619609