1.2. CASE STUDY: MOTIVATING ENGINEERS TO TAKE NON-TECHNICAL COURSES WITH ASME
Dr. Amy Geffen, director of Volunteer Leadership Development at the American Society for Mechanical Engineers (ASME), explains how ASME influences their technical members to take non-technical or managerial courses. ASME is a non-profit professional association dedicated to creating excitement about engineering. Its mission is to serve diverse global communities by advancing, disseminating and applying engineering knowledge to improve quality of life. ASME provides education, publications, and advocacy. ASME's 127,000 members are students and entry-level, mid-career, and seasoned engineers and biologists. Although the association was founded in the United States, members ...
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