9.6. CASE STUDY: NEW PLATFORM, TRAINING, AND MARKETING FOR MICROSOFT UNIFIED COMMUNICATIONS
Bob Austin, director of Microsoft training, certification, readiness, and marketing for internal employees at a major telecommunications company, describes the challenges in developing and marketing strategic technical training in support of the Microsoft Unified Communications (UC) platform.
9.6.1.
9.6.1.1. Value Proposition
Nearly four years ago, Bob's organization was challenged to develop an innovative way to build employees' knowledge and skills of Microsoft's UC platform. It wasn't so simple, however. UC is a recent push from Microsoft, Cisco, Nortel, Avaya, IBM, and a host of others in the IT industry to integrate traditional software and hardware ...
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