5.3. CASE STUDY: TECHNICAL TRAINING AT TOYOTA MOTOR SALES
Toyota Motor Sales USA, Inc., provides technical training for dealership technicians, field technical associates, product engineers, and collision repair and refinish technicians through the University of Toyota. This training supports the dealership's goal of delivering "fixed right the first time, every time" vehicle service for Toyota, Lexus, and Scion customers through well-trained and highly skilled service professionals. The program is certified by the National Institute for Automotive Service Excellence (ASE).
Bill Bergen, national dealer education manager for technical training and Toyota Motor Sales customer service, shares the various technical training and training-related ...
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