May 2019
Beginner
816 pages
20h 4m
English
Content preview from Digital Marketing All-In-One For Dummies
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Chapter 1
Interacting with Customer Data
IN THIS CHAPTER
Looking at big data problems
Recognizing why data is crucial to digital marketing
Discovering different types of data
Are you drowning in data but don’t have enough useful information? Most companies today are encountering big data problems. (Big data is the term used to describe all the analytical information collected from digital content.) A book on digital marketing would not be complete without a discussion of data. But before you look at specific content measurements, you need to understand the impact technology has had on data and the opportunities and problems it presents. In today’s marketplace, data plays a key role in every part of your online business and is critical to your success.
The good news is that both small and large companies can collect the data they need to make smart decisions. The bad news is that so much data gets collected that making sense of it can be hard. In this chapter, you look at the types of data that are available to you to gather, and the problems you may run into when trying to harness their value.
Understanding Big Data
To expand on the brief definition of big data from the introduction, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.