Digital Marketing All-In-One For Dummies, 2nd Edition

Chapter 1

Looking Back at Your Business Model and Scaling your Brand

IN THIS CHAPTER

Reevaluating your business models

Auditing your brand to see how it’s performing

Developing a plan to increase brand reach and awareness

As anyone who has been part of a business team knows, failure and change are part of the business lifecycle. You hear advice about “failing faster” and embracing change. But how do you go about it? This chapter of Book 9 covers the last of the Six Cs: Check-Back Analysis. (See Book 1, Chapter 1 for information on the other Cs.)

In this chapter, you reassess the efforts you document in Book 1, Chapter 3 about your business model and brand to determine whether you want to make changes. You want to see whether you can take additional steps that will lead to greater success.

If you wonder how often you should make reassessments, you should let no more than two months go by before you reevaluate what you’re doing. This amount of time gives you enough data to evaluate your results. The sooner you identify problems, the easier changing course will be. You don’t need to do a big overhaul each time you make an assessment. Rather, you should carefully assess your effectiveness ...