January 2023
Beginner
800 pages
20h 16m
English
Content preview from Digital Marketing All-In-One For Dummies, 2nd Edition
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Chapter 2
Reassessing Your Strategy
IN THIS CHAPTER
Experimenting and failing fast
Looking back at critical areas
Reevaluating your media goals
You can’t undertake any endeavor without making mistakes, and digital marketing is no different. Mistakes give you an opportunity to assess your strategy and devise a better plan. You won’t always hit a home run; your strategy will need revisions. Eighteenth century military commander Helmuth Karl Bernhard Graf von Moltke is famous for saying “No battle plan survives contact with the enemy.” The same holds true of your digital marketing strategy.
In Book 9, Chapter 1, you reevaluate your business model and brand plans. In this chapter, you discover how to evaluate and improve your digital marketing strategy.
Allowing for Failed Experiments
You’ve probably heard the phrase “fail fast,” used by agile software developers. The phrase is meant to remind people to experiment — see what doesn’t work and make quick adjustments. The definition of failure is framed as merely a course of action that needs alterations rather than a dead end. Perhaps Thomas Edison was the first agile developer. He is quoted as saying, “I have not failed. I've just ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.