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Digital Marketing All-In-One For Dummies, 2nd Edition
book

Digital Marketing All-In-One For Dummies, 2nd Edition

by Stephanie Diamond
January 2023
Beginner
800 pages
20h 16m
English
For Dummies
Audiobook available
Content preview from Digital Marketing All-In-One For Dummies, 2nd Edition

Book 7

Meta/Facebook/Instagram Marketing

Contents at a Glance

  1. Chapter 1: Delving into Facebook Marketing
    1. Understanding the Appeal of Brands on Facebook
    2. Branding with Facebook Pages
    3. Examining the Components of a Facebook Page
    4. Making the Most of Your Facebook Page
    5. Understanding Your Facebook Administrative Functions
    6. Filling Out What You’re About
    7. Using a Custom Username for Your Page
    8. Inviting People to Join Your Community
    9. Liking Other Brands
    10. Creating Facebook Events
  2. Chapter 2: Creating a Facebook Marketing Plan
    1. Creating a Facebook Content Strategy
    2. Sharing Your Brand’s Story
    3. Creating Content That Sings
    4. Sharing and Being Shared
    5. Bringing Your Community into the Mix
    6. Making Connections with Facebook Groups
    7. Learning through Insights
  3. Chapter 3: Advertising and Selling on Facebook
    1. Reaching More Fans with Ads
    2. Measuring Your Ad’s ROI
    3. Selling on Facebook
  4. Chapter 4: Uniting Facebook with Other Social Media
    1. Making Facebook Part of Your Marketing Mix
    2. Promoting Your Facebook Presence Offline
    3. Optimizing Your Page for Search Results
    4. Integrating Instagram into Your Other Marketing Channels
    5. Getting Inside Your Customers’ Heads
  5. Chapter 5: Getting into Instagram for Business Marketing
    1. Promoting Your Brand on Instagram
    2. Using Your Instagram Account from your mobile
    3. Determining What Is Photo-Worthy for Your Brand
    4. Using Hashtags in Your Instagram Posts
    5. Finding Friends and Fans on Instagram
    6. Checking Out Instagram Stories
    7. Getting Started
    8. Adding a Text Post
    9. Saving Your Story
    10. Using Direct Messages ...
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Publisher Resources

ISBN: 9781119931959Purchase Link