December 2020
Intermediate to advanced
272 pages
6h 32m
English
Content preview from E-Commerce Website Optimization, 2nd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
PRAISE FOR E-COMMERCE WEBSITE OPTIMIZATION
A must-have for any e-commerce business, this book captures technical expertise and the methodologies required to run very successful optimization programmes.
John Donnellan, Director, E-Commerce EMEA, Canon Europe
At last, a practical guide dedicated to Conversion Rate Optimization (CRO) for online retail.
Dave Chaffey, Co-Founder, SmartInsights.com
This book explores how to understand people, their behaviour, their feedback, their testing choices and win bigger revenues.
Avinash Kaushik, Digital Marketing Evangelist, Google, and author of Web Analytics 2.0 and Web Analytics: An hour a day
Highly recommended for anyone who's looking to optimize their online store.
Paras Chopra, Founder and Chairman, ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.