December 2020
Intermediate to advanced
272 pages
6h 32m
English
Content preview from E-Commerce Website Optimization, 2nd Edition
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Create an experimentation roadmap
In the early days of Amazon, experimentation was democratized throughout the organization. Almost anyone could test almost anything. Feel like changing a button colour today? If you had access to the platform, you could make it happen. There was a flood of dumb experiments.
An ex-Amazon senior staffer recalls: ‘(The tests) had no chance of yielding any value. There wasn’t any point to them. We were just kind of curious. We were just running a lot of experiments, which have a cost by the way, and taking up experimental slots…’1
They were throwing mud against the wall, seeing if any of it would stick. In the industry this is jokingly referred to as RATs – Random Acts of Testing. It is surprisingly common, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.