December 2020
Intermediate to advanced
272 pages
6h 32m
English
Content preview from E-Commerce Website Optimization, 2nd Edition
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The kick-off
If you’re a key decision-maker, getting started is easy.
A reader of the first edition of this book, who enjoyed good success from implementing our system, offers this advice:
Give your team a copy of this book and have them read it.
After a week, have a kick-off meeting.
Install Hotjar (see later), activate heatmaps and session recordings.
Do journey analysis and unmoderated usability testing (Chapter 4).
After two weeks, review preliminary findings for quick wins.
Run your first experiment (they used Google Optimize).
Report the results and insights to the wider organization to build excitement.
Be an evangelist
What if you’re not in that decision-making position? You don’t have to be the CEO to introduce optimization and ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.