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E-Commerce Website Optimization, 2nd Edition
book

E-Commerce Website Optimization, 2nd Edition

by Dan Croxen-John, Johann van Tonder
December 2020
Intermediate to advanced
272 pages
6h 32m
English
Kogan Page
Content preview from E-Commerce Website Optimization, 2nd Edition

09

Testing your hypothesis

There was a time when scurvy was thought to be caused by laziness. One of the first visible symptoms is intense, debilitating fatigue.1 Soon, the gums start to swell, to the point of bulging over whatever remains of the teeth. One surgeon, having contracted the disease himself, took a knife to his own gums to release the black blood. And that’s just the beginning – the signature of scurvy is the ‘disintegration of the body’.2

A breakthrough in the fight against scurvy came in 1747, when a naval doctor did an experiment aboard HMS Salisbury. A group of 12 sailors, all suffering from scurvy, was split into six pairs of two. The pairs were kept in similar conditions and fed the same diet. But each pair was given a different ...

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Publisher Resources

ISBN: 9781789664430