December 2020
Intermediate to advanced
272 pages
6h 32m
English
Content preview from E-Commerce Website Optimization, 2nd Edition
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Introduction to e-commerce optimization
This book is about growing your e-commerce business.
You won’t find a list of tactics ready to copy and paste. What worked for others in the past may not work for you today.
What you need more than another menu of conversion tactics is a strategy relevant to you – and guaranteed to grow your business.
That’s the purpose of this book. A step-by-step guide to a proven approach used all over the world. One not based on the latest fads, but on time-tested scientific principles.
CRO (conversion rate optimization) is only part of it. We find CRO, as it has come to be practised, too shallow. It may surprise you to hear this from the authors, who run a leading CRO agency. However, we haven’t allowed ourselves ...
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