December 2020
Intermediate to advanced
272 pages
6h 32m
English
Content preview from E-Commerce Website Optimization, 2nd Edition
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Merchandising analytics
‘A website converts because customers want to buy the merchandise presented to them,’ said Kevin Hillstrom,1 one of the world’s foremost experts in merchandising data mining.
So, to optimize your e-commerce website and sell more, show your visitors things they want to buy. How do you know what those are?
The answer lies in a specialist form of research and analysis known as merchandising analytics. It involves looking in detail at the interaction between your customers and the product ranges, including categories and pricing.
There are several different merchandising analytics techniques you can use to find out where within your existing product range you can squeeze more sales. Two methods recommended by Hillstrom ...
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