December 2020
Intermediate to advanced
272 pages
6h 32m
English
Content preview from E-Commerce Website Optimization, 2nd Edition
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Index
A/A testing 174
A/B testing 7, 21, 27, 157–58, 159, 163, 167, 191, 193–94, 195
see also Convert; split testing
A/B testing platforms 193–94, 195
acquisition analysis 37
actionable insights 14, 25, 32, 35
actionable tasks 57
active words 141
add-to-basket ratio 108, 109, 111–12, 114–15, 241
Adjust 47
Adobe Connect 58
Adobe Target 19
advanced personalization 18, 189, 194
advanced segments 40, 43–44, 48, 122
AI (artificial intelligence) 53
Amazon 7, 94, 117, 160, 189, 199, 233
Amplitude 47
analysis 25, 37, 104–16, 240, 241
post-test 24, 174–77, 183, 191, 194
analysis status 130
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