December 2020
Intermediate to advanced
272 pages
6h 32m
English
Content preview from E-Commerce Website Optimization, 2nd Edition
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Launching a new website
‘We need a better website’ is often where it starts.
Switching to a new website, or migrating to a new e-commerce platform, is likely to be one of the biggest capital expenses any 21st-century online business could make. Typically, it’s a huge investment of time, management resources and money.
It’s exciting, and naturally comes with high expectations that the effort and expense will be worth it, with improved efficiencies and sales.
All too often though, the reality is somewhat different. Things do go wrong and there are endless ways for the changes to lead to reduced revenue and a poorer customer experience.
What problems are typically encountered? How do you prevent them happening and get the website you’re hoping ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.