December 2020
Intermediate to advanced
272 pages
6h 32m
English
Content preview from E-Commerce Website Optimization, 2nd Edition
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Gather data
The e-commerce manager at a prominent retailer was telling us about their website optimization plans. ‘We know exactly what to do,’ they said confidently. Asked where that knowledge came from, they replied: ‘Years of experience.’
Like this manager, you may feel that you know what needs to be done and that no further investigation is required. But nobody can be expected to know all the answers or, for that matter, all the questions.
You act on knowledge available to you at the time. That means going after opportunities you know to be real, presumably using solutions you know to be valid (known knowns). In e-commerce website optimization, you get to this point by validating ideas with A/B testing.
You may have ideas about how to ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.