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E-Commerce Website Optimization, 2nd Edition
book

E-Commerce Website Optimization, 2nd Edition

by Dan Croxen-John, Johann van Tonder
December 2020
Intermediate to advanced
272 pages
6h 32m
English
Kogan Page
Content preview from E-Commerce Website Optimization, 2nd Edition

Preface

We wrote this book for our younger selves. In the past we have both run online businesses where our challenge was to massively increase sales. At the time we were working on two different continents, but both of us were under intense pressure to find some way of growing our businesses.

A book like this did not exist at the time, and if it had we would have devoured it. If you are the person we were then, we have written this for you. Our vision was to write a step-by-step guide, with clear guidance on how to increase your online sales.

Our decision raised eyebrows. Some warned us that writing a book that gives away our knowledge, reveals our secret sauce and expertise, would hurt our agency by enabling potential clients to do it for ...

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Publisher Resources

ISBN: 9781789664430