December 2020
Intermediate to advanced
272 pages
6h 32m
English
Content preview from E-Commerce Website Optimization, 2nd Edition
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Optimizing the optimization
Kaizen is an approach to continuous improvement, where small changes are constantly introduced to improve quality and efficiency. You can apply the Kaizen mindset to optimize your own optimization process.
One way to assess overall performance of the optimization programme is compounded annual uplift. This takes into account the effect of all your winning tests over the course of a year. You can leverage big gains in your annual results by making small changes to three key levers. These power metrics hold the key to exponentially improve the ROI of your entire optimization programme.
The three power metrics are:
Test velocity: How many experiments launched in a given period, usually measured as tests per year. ...
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