December 2020
Intermediate to advanced
272 pages
6h 32m
English
Content preview from E-Commerce Website Optimization, 2nd Edition
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From hypothesis to experiment
Spotify have developed their own framework, called DIBB. It stands for Data–Insight–Belief–Bet.1 It’s similar to the one in this book, but with a deliberately different vocabulary. This subtle departure aims to foster a mindset and environment conducive to experimentation.
The first two steps – Data and Insights – should be familiar to you. In Chapter 3, we discussed how data breed insights through analysis and sensemaking. Some years back, Spotify noticed a trend that mobile usage was rising sharply, while desktop usage was declining. The insight, that mobile would soon dominate, prompted suggestions of radical change throughout the organization.2
Belief, the third step in DIBB, refers to our interpretation ...
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