December 2020
Intermediate to advanced
272 pages
6h 32m
English
Content preview from E-Commerce Website Optimization, 2nd Edition
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Personalization
Statistician’s humour alert: You and I sit at the bar. In walks Bill Gates and joins us for a drink. Our average salary shoots up exponentially.
That is the problem with averages. The average user doesn’t exist, and yet our websites are created for them. Even when doing optimization, many of the improvements may be targeting that non-existent average user.
Personalization fixes that by tailoring the experience, based on what we know about a visitor. It is the online equivalent of walking into a hotel, being recognized by the concierge and having the barman ask if you would like the ‘usual’.
Adoption of personalization is increasing as tools and resources become more accessible. An impressive 90 per cent of organizations ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.