December 2020
Intermediate to advanced
272 pages
6h 32m
English
Content preview from E-Commerce Website Optimization, 2nd Edition
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Optimization people and culture
This book is intended as a guide for anyone wanting to do website optimization themselves.
It can also be used if you want to know more about the nuts and bolts of website optimization, so that you can understand better what your team does and how to help them deliver the best results.
How to find, select and motivate in-house optimizers
An in-house website optimization champion may need to fulfil a number of roles:
researcher – using a variety of data sources to build a rich picture of visitors and customers
data analyst – analysing data from the website, and interpreting the results of split tests
project manager – managing a team of specialists; utilizing a structured data-driven process as well as engaging ...
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