December 2020
Intermediate to advanced
272 pages
6h 32m
English
Content preview from E-Commerce Website Optimization, 2nd Edition
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Behavioural research
It’s time to start digging for insights.
In the previous chapter, we discussed the journey from data to insights by means of analysis. Over the next three chapters you will learn more about a number of research tools and methods, focused on generating actionable insights.
You’ll find that it’s not a linear approach of moving from one data source to the next in an orderly sequence. More likely you will loop back to a data set at times, prompted by an insight from another piece of data. It’s okay; that is the process.
But where to begin? Analysis can be broken out into these key four areas,1 says Brent Dykes, author of two highly recommended books about analytics:
Acquisition: What are the primary sources of traffic? ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.