e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online

(There is much more discussion of effective copywriting in the

forums at ScottFox.com.)

1.

Focus on the subject line. The subject line is the key. As an active

e-mail recipient yourself, you know that the subject line is the most

visible (often the only) attribute of an e-mail that a reader uses to

make the all-important “open” versus “delete” decision. The e-mail’s

subject line is the hook that you need to bait in order to catch the fish.

E-mail open rates have been dropping for years as more marketers

compete for attention in your inbox. E-mail company AWeber says

that only 29.7 percent of marketing e-mails were opened in 2007,

and that this dropped to 13.6 percent by April 2008. Of course, these

are average rates that include many very big lists