e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online

can require additional work to moderate the incoming dis-

cussion and ensure that it r eflects appropriately on your

brand, however.)

3.

Be provocative. A great way to get people’s attention is to sur-

prise them. Challenge your readers with controversy or dis-

cussion-provoking posts (or at least post titles). This can

help you develop a voice for your blog that engages readers

and converts them into repeat visitors.

4.

Don’ t waste anyone’s time. Don’t waste your time or give sub-

scribers a poor impression of your blog’s value by publishing

“filler” content. Although it can feel like you are just talking to

yourself when you are writing a blog (or publishing ...