e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online

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Winning E-Mail List

Building Strategies

ALL OF THE

preceding information about why and how to become a

successful e-mail marketer is useful only if you have an e-mail list, right?

So how do you build a robust e-mail list of your own?

Wha t You Should Do to Build Your E-Mail List

The longest journey begins with a single step.

—Lao-tzu, author of the Tao Te Ching, founder of Taoism

Yes, it’s a “chicken and egg” conundrum—how can you get sign-ups

for your e-mail list from your web site when no one yet visits your

site? In this case, you need to heed Lao-tzu’s advice—take the initia-

tive yourself and start anyway. Even the biggest e-mail lists started

with just one subscriber.

There are no quick fixes for building an e-mail list. There are, how-

ever