e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online

These may sound like new or experimental advertising strategies

to you, but they are well established online. In fact, the majority of

Google’s $20 billion in annual revenue comes from its Adsense and

Adwords pay-per-click advertising services.

Some businesses spend $100,000 per month or more on SEM

advertising to generate $110,000 of sales, making a slim profit,

while other companies use tiny budgets to target narrowly targeted

niche keyword markets for specific products or customers. Most

PPC advertisers have budgets that are in between, like Carolina

Rustica.com.

PAY-PER-CLICK ADVERTISING

PROFILE: CAROLINARUSTICA.COM

Richard Sexton runs a high-end furniture store in Concord, North

Carolina. It specializes in iron beds and iron furniture, as well as ...