e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online

NOTES

CHAPTER 1

1. Deborah Fallows, “Browsing the Web for Fun,” Pew Internet Project Data

Memo, February 2006; http://www.pewtrusts.org/uploadedFiles/wwwpewtrusts

org/Reports/Society_and_the_Internet/PIP_Surf_0206.pdf.

CHAPTER 2

1. “U.S. Consumers Increasingly Going Online and Calling Stores to Research

Product, Availability and Price, Accenture Survey Finds,” Accenture Newsroom,

April 4, 2007; http://accenture.tekgroup.com/article_display.cfm?article_id=4529.

CHAPTER 3

1. Jack Loechner, “Daily Search Engine Users Closing In on Email Users,”

MediaPost Research Brief, August 14, 2008;

http://blogs.mediapost.com/research_brief/?p=1771.

2. “The Ins and Outs of Online Sharing,” Forrester Research, quoted in “New

Independent Study Highlights Differences in