May 2009
Intermediate to advanced
314 pages
7h 51m
English
Content preview from e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online
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As discussed earlier, this strategic imperative also suggests that
you need to reprioritize your marketing resources and budgets. You
are likely to need more online community evangelists and fewer
broadcast TV or radio ads, for example.
These folks can spread your distributed engagement campaigns by:
▲
Responding to comments received across multiple platforms
and channels
▲
Posting articles to your blog
▲
Publishing noozles
▲
Submitting updates and articles to social bookmarking sites
▲
Updating your status on Facebook or Twitter
▲
Sourcing and uploading photos
▲
Moderating any interactive areas sponsored or promoted by
your company
▲
Producing teleseminars or podcasts
Obviously, interacting with and nurturing customers and fans
online can easily be a full-time