every day. If you are a small company represented by a PR firm, or
even a solo entrepreneur, you can use the service to monitor for jour-
nalists looking for expertise like yours.
When you see a journalist’s query asking for input on a topic that
is relevant to your expertise, you then simply reply by e-mail to the
system or by e-mail directly to that journalist offering to help.
Typical ProfNet inquiries look like this:
Brokerage Services—Freelancer
For a national trade magazine, I am looking for
experts to comment on brokerage firms investing
client funds in commercial real estate properties.
Potential sources include registered representa-
tives, investment managers, consultants, real
estate developers and individual investors,
attorneys, etc.
Contact: ...