e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online

14

...

the Truth About

Public Relations

PUBLIC RELATIONS

is the art of gaining free press coverage for

your products. Appearing in a credible publication automatically

positions you and your products as credible. This implied endorse-

ment leads to much better audience reaction than traditional adver-

tising because it positions your message as authoritative, with the

reporter and the publication standing behind you as references.

Even though you can’t control the final output, this is very cost-

effecti v e because through successful press placements you can gain expo-

sur e to audiences that you would not be able to afford to reach yourself.

Unfortunately public relations is mysterious and even intimidat-

ing to many online marketers. Online marketers ...