May 2009
Intermediate to advanced
314 pages
7h 51m
English
Content preview from e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
Start your free trial
SOCIAL MEDIA POWER
163
the time to set up a basic profile on the LinkedIn and Facebook
online networking sites, plus any other niche networks that are spe-
cific to your trade. Submitting your best content to Digg, Yahoo!
Buzz, or more specialized social news sites is a good idea, too.
Membership in all of these services is usually free and can attract new
customers or business referrals.
The bottom line is that social media offer great ways to connect
with potential customers. It’s all opt-in, so if users do choose to sign
up for your services, they are fulfilling a marketer’s dream by asking
you to send them more information. It’s then up to you to close them. So
you need to work on your soft sell and hope that it translates into rev-
enues. That’s