e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online

there may be additional settings in your subscriber’s e-mail inbox (or

Web-based service like Gmail or Yahoo mail) that prevent the deliv-

ery or proper display of your e-mail there.

All of this blocking and filtering is the Internet software industry’s

attempt to reduce unwanted e-mail spam. Unfortunately, all these hur-

dles mean that only 75 percent of the e-mail that is sent is generally

received by the intended recipients—even if the e-mail is legitimate and

has been requested by the subscriber.

3

In fact, 16 percent of permission-

based e-mails are delivered directly to the user’s junk or bulk folder.

4

This issue of deliverability is one of the major reasons I do not

recommend that you try to operate your own e-mail list or run your

own e-mail