eBay Hacks, 2nd Edition

The Strategy of Listing Upgrades

Perform a simple cost/benefit analysis to determine which listing options offer the most bang for the buck.

An extra-cost listing upgrade pays for itself if it increases the auction’s closing price by at least the cost of the upgrade. But no upgrade is a guarantee, and it can be difficult to predict which ones will be effective without first doing a little research.

For example, the Gallery option, which includes a tiny photo of your item in search results (shown in Figure 4-2), costs 25 cents. Gallery photos do a good job of increasing traffic to your listing, which can lead to more bids and a higher closing price. But it also takes time to prepare a proper Gallery image [Hack #82] , and while 25 cents doesn’t sound like much, listing fees add up fast. So, you may want to be selective with the Gallery and other listing upgrades you use.

Figure 4-2. The Gallery option is sometimes worth the cost and trouble if it ultimately raises the closing price

Table 4-1 lists the available listing upgrades, their costs, and recommended minimum prices for which they should be used. (Note that some of the fees are different for specialty items, such as autos and real estate.)

Table 4-1. Available extra-cost listing upgrades

Listing upgrade	Insertion fee	Recommended minimum item value	Affects search results	Affects listing page
Buy It Now	$0.05 and up	$0.00	✓	✓
Gallery	$0.35 ...