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Effective Communication and Soft Skills by Mamta Bhatnagar, Nitin Bhatnagar

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3

Channels of Communication

After reading this chapter, you will be familiar with:

  • Various channels of communication
  • The importance of and reliance on communication
  • Various processes of communication
  • Differences between verbal, nonverbal, and meta-communication
  • Your own communication style
CHANNELS OF COMMUNICATION

Source conveys messages through the channel to the receiver. Channels are vehicles that carry messages from one point to the other. Communication that the channels convey is either interpersonal within a group or mass media. In an interpersonal and group communication an individual becomes the channel. Newspapers, magazines, films, radio, television, and such other things which address a wide range of audience are mass media channels. ...

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