Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

by Joe Pulizzi
Released September 2013
Publisher(s): McGraw-Hill
ISBN: 9780071819916

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Book description

Reach more customers than ever with TARGETED CONTENT

Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability.

Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Table of contents

  1. Cover
  2. EPIC CONTENT MARKETING: HOW TO TELL A DIFFERENT STORY, BREAK THROUGH THE CLUTTER, AND WIN MORE CUSTOMERS BY MARKETING LESS
  3. Copyright Page
  4. Dedication
  5. CONTENTS
  6. Foreword
  7. Acknowledgments
  8. Introduction
  9. PART I Content Marketing—There and Back Again
    1. CHAPTER 1 What Is Content Marketing?
    2. CHAPTER 2 The History of Content Marketing
    3. CHAPTER 3 Why Content Marketing?
    4. CHAPTER 4 The Business Model of Content Marketing
    5. CHAPTER 5 The Business Case for Content Marketing
    6. CHAPTER 6 Tomorrow’s Media Companies
  10. PART II Defining Your Content Niche and Strategy
    1. CHAPTER 7 More Right or Less Right
    2. CHAPTER 8 What Is Epic Content Marketing?
    3. CHAPTER 9 The Goal of Subscription
    4. CHAPTER 10 The Audience Persona
    5. CHAPTER 11 Defining the Engagement Cycle
    6. CHAPTER 12 Defining Your Content Niche
    7. CHAPTER 13 The Content Marketing Mission Statement
  11. PART III Managing the Content Process
    1. CHAPTER 14 Building Your Editorial Calendar
    2. CHAPTER 15 Managing the Content Creation Process
    3. CHAPTER 16 Content Types
    4. CHAPTER 17 Finding Your Content Assets
    5. CHAPTER 18 Extracting Content from Employees
    6. CHAPTER 19 The Content Platform
    7. CHAPTER 20 The Content Channel Plan in Action
  12. PART IV Marketing Your Stories
    1. CHAPTER 21 Social Media for Content Marketing
    2. CHAPTER 22 Alternative Content Promotion Techniques
    3. CHAPTER 23 Leveraging a Social Influencer Model for Content Marketing
  13. PART V Making Content Work
    1. CHAPTER 24 Measuring the Impact of Your Content Marketing
    2. CHAPTER 25 The Evolution of Your Epic Story
  14. Index

Product information

  • Title: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
  • Author(s): Joe Pulizzi
  • Release date: September 2013
  • Publisher(s): McGraw-Hill
  • ISBN: 9780071819916