September 2013
Intermediate to advanced
352 pages
7h 58m
English
book
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
by Joe Pulizzi
Content preview from Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing LessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER 24Measuring the Impact of Your Content Marketing
Never give up. Never surrender.
TIM ALLEN IN GALAXY QUEST
A year from now, what’s different?
When I used to sell custom publishing services for large B2B brands, that is the last question I asked before the agreement was signed. The answer to that question was the most critical element of the final agreement. That answer told me everything about how the clients were going to measure the content project my company was about to create for them.
That’s the exact question I want you to ask yourself when you think of measurement. Before we get started into the meat of the chapter, let’s take a look at what CMI experts have to say about the subject.
First, go to bat knowing what your business ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.