O'Reilly logo

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 24Measuring the Impact of Your Content Marketing

Never give up. Never surrender.

TIM ALLEN IN GALAXY QUEST

A year from now, what’s different?

When I used to sell custom publishing services for large B2B brands, that is the last question I asked before the agreement was signed. The answer to that question was the most critical element of the final agreement. That answer told me everything about how the clients were going to measure the content project my company was about to create for them.

That’s the exact question I want you to ask yourself when you think of measurement. Before we get started into the meat of the chapter, let’s take a look at what CMI experts have to say about the subject.

First, go to bat knowing what your business ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required