If you want to make an apple pie from scratch,you must first create the universe.
DR. CARL SAGAN, ASTRONOMER
As part of CMI’s content marketing workshops for small businesses, I normally ask the following question:
On what topic can you be the leading informational expert in the world?
Brands don’t take their content seriously enough. Sure, they create content in dozens of channels for multiple marketing objectives. But is your organization’s mindset focused on being the leading provider of information for your customers? If not, why isn’t that your priority?
Your customers and prospects can get their information from anywhere to make buying decisions. Why shouldn’t that information come from you? Shouldn’t ...